Which Social Media is Most Used for Business in 2025? Find Out Here!

Did you know that almost every business today uses social media to grow, from small local shops to large companies going international? Social media is no longer just a place to share photos or videos—it has become the backbone of digital marketing. Through these platforms, businesses can introduce their products to a wider audience, build relationships with customers, and even boost sales directly. Social media marketing is one of the most effective free channels for marketing businesses today. The big question then arises: which social media is most used for business in 2025? With so many platforms available, it’s important to note that Facebook remains the largest social media platform globally, offering unmatched reach and versatility. Understanding the leading social media platforms is crucial for choosing the best fit for your business.

If you’re still unsure, this article will explain why social media is so important for business, highlight the leading social media platforms for business in 2025, provide practical tips for choosing the right platform, and help you find the right strategy so your business can grow successfully. Read on for a complete guide you can start applying today.

Why Social Media Marketing Matters for Business in 2025

In 2025, social media is no longer just a place to share funny photos or videos. Platforms have become one of the main tools for businesses—from small local stores to big companies—to reach customers, build their brand, and increase sales. Almost every modern marketing strategy relies on social media as a foundation for business growth. With social media, businesses can gather insights from direct feedback and social listening, helping them refine their strategies and better meet customer needs. Choosing the right social media networks is crucial for achieving specific business objectives, as each network offers unique features and audience demographics.

One of the biggest benefits is increasing brand awareness. With over 5.31 billion social media users worldwide (DataReportal 2025), businesses can reach a global audience without expensive ads on TV or billboards. Both local and international brands use these platforms to launch new products, build a positive brand image, and maintain connections with customers. Social media networks also help businesses build customer relationships by enabling ongoing communication and engagement. According to Statista, 64% of marketers state that social media has helped with lead generation, making it an essential tool for modern businesses.

Social media also offers a high return on investment (ROI). According to HubSpot 2024, 45% of marketers consider social media the most effective channel for marketing ROI. With flexible ad costs and the ability to target specific audiences, every dollar spent can make a real impact.

The 2025 trend emphasizes social commerce, with TikTok Shop accounting for 20% of e-commerce sales in Southeast Asia. Content like Reels or Shorts, optimized with AI, drives engagement significantly. Many brands also focus on private communities, like Facebook groups, since 65% of users prefer interacting in personal, relevant spaces. AI tools can analyze engagement patterns to determine the best times for social media posting, further enhancing the effectiveness of these strategies.

Other benefits include real-time interaction with customers, customer engagement as a key benefit, targeted advertising, and building trust through authentic content. For example, Facebook Ads now reach over 2.24 billion active users, while 80% of consumers trust brands that provide honest and interactive content. Social media can also help manage and enhance a brand’s reputation through direct engagement and social listening, allowing businesses to respond quickly to public sentiment and shape perception.

In Indonesia, around 78% of the population actively uses social media (Hootsuite 2024), from Jakarta to Bali. This makes social media a vital tool for both small businesses and large companies to build loyalty, increase sales, optimize marketing strategies, and build long-lasting customer relationships.

Most Used Social Media Platforms for Business in 2025

In today’s digital world, social media is no longer just for fun—it’s part of daily marketing strategy. But with so many options, businesses often ask: which platform is most effective in 2025? The best social media platforms for business include a range of different social media platforms, and it’s important for businesses to understand how each social platform serves unique business goals and can be used as a marketing channel. Each social platform serves specific purposes, so selecting the right one depends on your audience, business type, and marketing goals. Knowing which social media is most used for business helps companies plan the right strategy.

When planning the right strategy, it’s important to note that the popularity of social media sites has shifted over the past few years, affecting which platforms are most used for business.

1. Instagram

Instagram is the top choice for businesses that want to showcase products visually. Brands can tell their story through photos, videos, and creative content. Features like Reels and Instagram Shopping help grab attention and make it easy for customers to buy directly in the app.

• Stats: 2 billion monthly active users (MAU), 40% of global businesses use it (Statista 2024). The largest age groups active on Instagram are Gen Z and Millennials, making it a prime platform for reaching younger demographics.
• Advantages: Strong visual storytelling, Reels for viral engagement, Instagram Shopping for seamless transactions.
• Business use: Ideal for B2C like fashion, food, tourism, and creative ventures. Instagram is especially effective for reaching a younger audience. For example, a Bali-based SME used Reels to promote a villa and increased bookings by 25% in just a few months.

2. Facebook

Although older than Instagram or TikTok, Facebook remains a giant for businesses wanting to reach a broad audience. It allows building communities, selling products via Marketplace, and running targeted ads with robust paid advertising options.

• Stats: 3.07 billion MAU, 85% of marketers worldwide use it (Hootsuite 2024). The largest age group on Facebook is 25-34, but the platform appeals to a broad demographic range.
• Advantages: Highly targeted ads, community groups, and the importance of creating and optimizing a Facebook business page for branding and engagement. Marketplace for local products.
• Business use: Best for brand awareness and customer service; about 60% of customers contact brands through Facebook for product inquiries. Businesses can also use live video on Facebook to engage with audiences in real time.

Read more: What is Social Media Analytics For Business? Find Out Here!

3. TikTok

TikTok has changed how people view short video content, experiencing explosive growth over the past few years. It’s popular with Gen Z and powerful for viral marketing. Businesses can leverage TikTok’s algorithm to reach wide audiences while using TikTok Shop for direct sales.

• Stats: 1.5 billion MAU, most popular short-video platform, 28 billion views for #TikTokMadeMeBuyIt. A significant portion of TikTok’s audience consists of Gen Z users, making it a key platform for brands targeting this demographic.
• Advantages: High viral potential, TikTok Shop enables direct sales from videos.
• Business use: Perfect for creative brands targeting Gen Z and millennials (50% of users are 18–34 years old).

4. LinkedIn

LinkedIn focuses on professionals and businesses, highlighting the importance of maintaining a strong LinkedIn presence for professional networking and brand visibility. It’s the ideal place for B2B companies, startups, and consultants to build credibility, network, and share educational content.

• Stats: 80.7 million MAU in the U.S., #1 platform for B2B (Statista 2024).
• Advantages: Professional network, educational content, branding opportunities, and the ability to create and optimize a LinkedIn company page to share updates and engage with industry audiences.
• Business use: Attract corporate clients, investors, or recruit talent. Example: a Jakarta tech startup used LinkedIn to build reputation and find business partners.

5. YouTube

YouTube is perfect for businesses that want to educate or convince customers through video. Creating a dedicated YouTube channel allows you to organize and showcase your content, making it easier to engage and grow your audience. Long videos, tutorials, or product reviews showcase value and quality, while Shorts boost engagement with quick, entertaining clips.

• Stats: 2.7 billion MAU, users spend ~30 hours/month on mobile. YouTube is the second most visited website globally.
• Advantages: Long videos for education and storytelling, with YouTube videos serving as a powerful tool for marketing and audience engagement. Shorts for fast engagement, and the use of YouTube ads enables targeted advertising and revenue generation.
• Business use: Improves SEO, builds trust with customers, and shows product details or testimonials. Live video on YouTube can be used for real-time engagement and interactive events.

How to Choose the Right Social Media for Your Business and Target Audience

Choosing the right platform isn’t just about following trends. Each platform has unique features and audiences, so what works on one may not work on another. To make your time and budget count, consider these key factors: Small businesses should start with one or two platforms instead of multiple to avoid spreading too thin. This focused approach allows for better resource allocation and more impactful results. Developing a comprehensive social strategy tailored to your business goals will help you find the right strategy.

• Know your audienceUnderstand who your target customers are. Identify and reach potential customers on each platform. With fast, interactive, and viral-ready content, Instagram and TikTok work well for Gen Z and millennials. Facebook suits older audiences, like Gen X or a wider demographic. LinkedIn is ideal for professionals or B2B interactions.
• Consider your business typeYour business type matters. Local SMEs, like cafés or villas in Bali, benefit most from Instagram and Facebook. Tech companies, consultants, or startups should focus on LinkedIn for more professional engagement. Make use of business accounts on platforms like Telegram and WhatsApp for enhanced marketing and customer interaction.
• Adjust for budget and resourcesCost and team capacity also affect your choice. Instagram Ads have an average CPC of $1.2, slightly higher than Facebook at $0.7, but Instagram often converts better for e-commerce. TikTok is perfect for creative teams that can consistently produce high-quality videos, as viral success depends heavily on creativity.

Tips for Choosing Social Media Platforms for Your Business

Choosing the right platform can be the key to successful digital marketing. Here are some practical tips:

• Analyze your audienceKnow who you want to reach. Use built-in tools like Instagram Insights or TikTok Analytics to see follower demographics, age, location, and interests. In Indonesia, around 60% of TikTok users are 18–24, making it ideal for Gen Z. You can also collect data through customer surveys to determine where your audience is most active online.
• Experiment with content formatsTry different types of content—Reels, Stories, or long videos—to see which drives the most engagement. Reels, for example, can increase Instagram engagement by up to 22%. Stay aware of emerging trends to keep your content relevant and appealing to new audiences.
• Use social commerceIf your goal is sales, use features like TikTok Shop or Instagram Shopping. In 2025, about 30% of users buy directly through social media, making it an effective way to boost sales.
• Track metrics closelyUse tools like Hootsuite or Sprout Social to monitor engagement, clicks, and ROI. Data helps adjust strategies and ensures content delivers real results. Implement automated responses, such as AI chatbots, to improve customer service and engagement by providing instant replies and support.
• Collaborate with professionalsFor measurable results and a solid strategy, consider working with agencies like Juara Production. They can plan content, manage ads, and train your team to create effective content. Delivering valuable content is essential to build authority and foster authentic engagement with your audience.
• Use a content calendarMaintain a content calendar to plan and organize your posts across platforms. This ensures your messaging is cohesive, timely, and aligned with relevant events or trends.
• Post regularlyPost regularly to maintain engagement and visibility. Consistent posting helps deliver valuable content and keeps your brand top-of-mind for your audience.

By following these tips for choosing social media for business, you can easily figure out which social media is most used for business for your specific needs and maximize the potential of your chosen platforms.

Read more: How to Use Social Media Analytics for Business Growth? Everything You Need to Know!

Grow Your Business by Social Media Together with Juara Production!

After learning which social media is most used for business in 2025, it’s clear that the choice of platform depends heavily on your audience and your business goals. Instagram, Facebook, TikTok, LinkedIn, and YouTube remain the top choices for many businesses, from small local enterprises to large corporations. LinkedIn has over 1 billion users globally, focusing on B2B marketing, making it a key platform for professional engagement. Choosing the right platform and applying a well-planned strategy can transform how your business connects with customers and significantly boost sales.

This is where Juara Production comes in as your professional partner to maximize the potential of social media. As a trusted digital marketing agency, we provide Analytics and Data services with a data-driven approach tailored to each business’s needs, ensuring every campaign and piece of content delivers real impact. With our experience working with various local businesses across Indonesia, we can create effective content strategies for Instagram, TikTok, and Facebook, making sure every post reaches the right audience.

So, what are you waiting for? Contact us today and grow your business with Juara Production!