Turning Crisis into Opportunity in 12 Months
In 2020, Loccal Collection faced a major challenge when the pandemic hit the tourism industry. However, in just 12 months, this hotel succeeded in becoming the most-followed hospitality brand in Labuan Bajo, renowned for its premium content quality. This remarkable achievement was made possible through a strategic collaboration with Juara Production, which not only helped the hotel survive but also grow rapidly.
Juara Production played a pivotal role in transforming Loccal Collection through an integrated digital approach, which included:
Visual content showcasing the property’s beauty, enhanced with strong storytelling elements, captivated both domestic and international audiences.
The Instagram account of Loccal Collection quickly reached 100,000 active followers, making it the hotel with the highest engagement rate in Labuan Bajo, thanks to its creative and consistent content strategy.
A website designed with a focus on user experience (UX/UI), enhancing digital reputation and streamlining the booking process.
With the support of Juara Production, Loccal Collection achieved:
From being almost unknown to becoming the most popular hotel on Instagram in Labuan Bajo.
Engagement grew by up to 200%, dominating online conversations in the premium tourism segment.
Successfully maintained occupancy rates by relying on the domestic market, despite the pandemic.
Integrating businesses across Labuan Bajo and Nusa Penida.
Nusa Penida, Bali
Labuan Bajo, Nusa Tenggara Timur
Caspla Resort | Caspla Beach Club
D Tour Speed Boat | VIP+ Club | 69 Resort
From photos, videos, social media, to websites, we ensure every marketing element works together to holistically support your business growth.
Loccal Collection serves as a tangible example that our approach delivers measurable impact in a short time.
With extensive experience in the hospitality industry, we understand what it takes to succeed in a competitive market.
We’re ready to help you create your next success story, just as we’ve done for Loccal Collection and other business entities.
