How to Start SEO for Your Website? Find Out Here!
Oktarina
May 20, 2025
8 min read

Have you ever felt that your website is hidden in some far corner of the internet? You’re not alone. Many business owners in Bali face the same challenge: getting found on Google among thousands of competitors. Studies show that 80% of users trust organic search results more than ads. Learning how to start SEO for your website is a game-changer. Following a few simple steps will boost your site’s visibility and attract more potential customers who are already looking for your products or services.
This article guides you through the process in a beginner-friendly way, covering everything from keyword research to technical SEO. You’ll also discover when it might be smart to hire an agency, especially if you want extra help taking your site to the next level. Curious yet? Stick around, and let’s upgrade your website’s Google ranking step by step.
What Is SEO?
Imagine walking into a massive library where books are perfectly arranged so you can find exactly what you need. That’s what Search Engine Optimization (SEO) does for your website. SEO is organizing and optimizing your site so search engines, like Google, Bing, or Yahoo, can easily understand your content. They use crawlers (automated bots) to index your pages, and the better you align with search engine ranking factors, the higher you appear in search results.
There are three main parts to SEO:
- On-Page SEO – Adjusting the content and HTML elements on each page.
- Off-Page SEO – Building trust and authority through backlinks and brand mentions.
- Technical SEO – Fine-tuning the backend, such as site speed and mobile-friendliness.
Some believe SEO is only for tech experts, but that’s untrue. If you’re wondering how to start SEO for your website, understand these fundamentals. Think of SEO as your website’s organizer. Search engines can easily find and promote your pages when everything is labeled correctly and placed where it should be. The best part? You don’t need an advanced IT degree—just a willingness to learn and apply proven steps.
Why SEO Matters for Your Business?
Ever noticed how most people rarely click past the first page of Google? That’s precisely why SEO matters so much for your business, especially in Bali’s competitive market. Here are a few key benefits you’ll love:
- Increased Traffic: BrightEdge says organic search drives 53% of website traffic. When you rank higher, you naturally get more visitors.
- Cost-Effectiveness: SEO isn’t free, but it is more cost-effective than running pay-per-click ads long-term. Once you establish strong rankings, you keep benefiting without constant spending.
- Credibility and Trust: A top spot on Google suggests you’re a leader in your niche. People trust search engine results, so showing up there earns you instant credibility.
- Competitive Edge: Bali is known for its vibrant tourism, but local businesses face stiff competition. Strong SEO helps you outrank other brands in your category.
In 2025, everyone will search online first, whether tourists looking for a spa in Seminyak or locals seeking a reliable contractor in Denpasar. Learning how to start SEO for your website keeps you visible and ensures potential customers find you before they find someone else. SEO is a must-have for your growth plan if your goal is to scale up and enjoy steady leads.
Read more: SEO Service in Bali: Boost Your Business Visibility with Expert Solutions
How to Start SEO for Your Website Step by Step

You might feel a bit overwhelmed at first, and that’s normal. But don’t worry. SEO isn’t as complicated as it seems once you break it into clear, manageable steps. Whether you’re running a local cafe in Seminyak, a tour company in Ubud, or a fashion boutique in Canggu, the same six SEO steps apply. Here’s what we’ll walk you through:
1. Step 1: Do Keyword Research
This is where everything begins. You need to know what people are searching for on Google. For example, if you run a tour company in Bali, people might type in things like “Bali private tour guide” or “cheap Ubud day trip.”
You can use free tools like Google Keyword Planner or Ubersuggest to find these search terms. Start with basic words related to your business, then look for longer phrases that people search for often. These are called “long-tail keywords” and are easier to rank for. Once you have a list, use those keywords to guide your content.
2. Step 2: Optimize Your Website Pages
Now that you know your keywords, the next step is to add them to your website. Put your main keyword in your page title, headings, and text. Keep your web address simple and easy to read—like yoursite.com/bali-surf-lessons.
Also, remember to name your images correctly and add “alt text” so Google knows what they’re showing. Everything on your page should make it easy for Google—and your customers—to understand what your site is about.
3. Step 3: Create Good Content
Good content helps your site rank higher. This means writing blog posts, service pages, or product descriptions that answer fundamental questions. For example, you can write a guide like “What to Pack for a Bali Yoga Retreat” or “Best Local Warungs in Seminyak.”
Use simple language. Be clear, helpful, and natural. Don’t force keywords in. People will stay on your site longer if your content is valuable, and Google will reward that.
4. Step 4: Fix the Technical Stuff
Even if your content is excellent, it won’t matter if your website is slow or hard to use. Make sure your site loads quickly and works well on mobile phones. Most people in Bali and around the world search from their phones now.
Secure your site with HTTPS and create a sitemap to help Google find your pages. Ask your web developer or an SEO agency for help if this part feels too technical.
5. Step 5: Get Other Sites to Link to You
Backlinks—when other websites link to yours—are a big deal in SEO. They show Google that your site is trusted.
You can get backlinks by writing articles for other websites (called guest posts), sharing your content on social media, or asking bloggers to mention your site. If you make helpful content, people will naturally want to link to it.
6. Step 6: Track Your Progress
The last step is to check how your SEO is working. Set up tools like Google Analytics and Google Search Console to track your traffic and keyword rankings.
See which pages get the most visits, which keywords improve, and where people drop off. This helps you know what to improve next. SEO takes time, but you’ll see if you’re on the right path by tracking your progress.
Should You Hire an SEO Agency for Your Website?
Let’s face it—SEO takes time. If you’re a business owner in Bali, you’re probably already busy running daily operations, handling customers, and managing marketing. Learning SEO on top of that can be a lot.
Hiring an SEO agency can help you save time and avoid trial-and-error. Instead of guessing what works, you get a team of experts who can improve your website, fix technical problems, and help you rank higher on Google. They also have access to advanced tools to do research, track performance, and stay ahead of their competition.
Another benefit is faster results. While SEO still takes time, an experienced agency can speed up the process and help you get better traffic and more leads sooner.
Of course, working with an agency costs money. And not all agencies are trustworthy. Be careful of anyone promising guaranteed results—they might use shortcuts that hurt your website.
So, should you hire an agency? The answer is yes if you want to grow online but don’t have time to do it yourself. A good SEO agency can help your business reach more customers without adding more to your plate.
Read more: SEO Optimization Service in Bali: Boost Your Online Visibility
Boost Your Website With Juara Production!
Ready to see real, measurable growth in Bali’s bustling online scene? You’ve now got the essential steps for how to start SEO for your website: from choosing the right keywords and optimizing pages to creating quality content, fixing technical issues, building backlinks, and monitoring your performance. These strategies might sound like a lot of work, but the payoff can be huge.
If you’d rather let professionals handle the heavy lifting, check out Juara Production. Our team specializes in tailored SEO strategies for businesses across Bali. We’ll take care of everything—from thorough keyword research to advanced link-building campaigns—so you can focus on running your business with peace of mind. Our clients enjoy transparent reporting, friendly support, and results that last.
So, what are you waiting for? Contact us now and start your SEO journey with Juara Production!
