Get to Know Next.js: What It Is and Why Developers Love It?

Oktarina

Oktarina

September 3, 2025

11 min read

Get to Know Next.js: What It Is and Why Developers Love It?

If you’re already familiar with React.js, you’ve probably experienced its flexibility in building dynamic web interfaces. But did you know that over 70% of professional React developers are now turning to Next.js for building their web applications? There’s a good reason for this shift. Next.js extends React’s capabilities with key features like automatic routing, server-side rendering, and better SEO support. With its efficient approach and optimized performance, Next.js helps developers cut down development time while enhancing the quality of the final product.

In this article, we’ll dive deep into what Next.js is, how it works, its features that set it apart from React, and why it’s become a favorite among developers. If you’re curious about how Next.js can boost your web development efficiency and open new opportunities, be sure to read on!

What Is Next.js?

Next.js is a framework built on top of React.js, developed by Vercel, designed to simplify the process of building fast, dynamic websites and web applications with great SEO performance. While React.js focuses mainly on the user interface (frontend), it doesn’t come with built-in solutions for routing, performance optimization, or server-side rendering. This is where Next.js steps in.

With Next.js, you can not only build user interfaces but also handle server-side rendering (SSR) and static site generation (SSG). These technologies make your website load faster and become more search engine-friendly, which is crucial if you want your website to appear on Google search results or provide a better user experience.

Next.js also enables you to build full-stack applications, meaning you can develop both the frontend and the backend (like APIs) in one unified project. This saves time, reduces complexity, and streamlines the entire development process.

In practice, Next.js is widely used by big companies and tech startups because it balances development speed and the quality of the final product. With comprehensive documentation, an active community, and support from the React ecosystem, Next.js has become one of the top choices for building modern web applications.

Key Features and Concepts of Next.js

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Website Development Service in Bali | Juara Production

Next.js isn’t just another framework for web development; it’s a comprehensive solution that simplifies many aspects of building modern websites and web applications. Here are some of the key features that make Next.js stand out and why developers love it:

1. Automatic Routing

One of the best features of Next.js is its automatic routing. Unlike other frameworks where you need to configure routes manually, in Next.js, all you need to do is create a JavaScript or TypeScript file inside the pages/ folder, and Next.js automatically recognizes it as a route for your website.

  • Example: If you create a file called about.js inside the pages/ folder, the page will automatically be accessible at www.yoursite.com/about.

This makes managing routes easier, cuts down on the amount of code you need to write, and speeds up development.

2. Flexible Rendering

Next.js gives developers flexibility when choosing how to render their pages based on the specific needs of the application. Depending on the type of content and the performance required, you can choose between three different rendering methods:

  • Static Site Generation (SSG): Pages are generated during the build process, perfect for content that doesn’t change often, like blogs or articles.
  • Server-Side Rendering (SSR): Pages are rendered on the server every time a user makes a request, ideal for content that frequently updates, such as dynamic data or dashboards.
  • Client-Side Rendering (CSR): All rendering happens in the browser (client-side), which is great for applications that require real-time interaction or are data-heavy.

This flexibility gives developers more control over how they build their websites, helping them optimize performance and user experience.

3. API Routes

With Next.js, you don’t need a separate backend to handle server logic or APIs. API routes allow you to create API endpoints directly within your Next.js project, inside the pages/api/ folder.

  • Example: If you create a file contact.js in the pages/api/ folder, Next.js will automatically generate an endpoint at www.yoursite.com/api/contact. You can use this API to handle data requests, form submissions, or other server-related tasks.

This feature makes it easy to develop full-stack applications without needing a separate server, saving you time and effort.

4. Automatic Image Optimization

Next.js comes with an <Image/> component that automatically optimizes images for performance. The images you use with this component will be resized, compressed, and loaded in the most appropriate format, improving page load times.

  • Benefit: Images will load faster, especially on mobile devices with slower internet connections. The image sizes will also be optimized for the device, minimizing data usage and improving load times.

Additionally, Next.js supports lazy loading, meaning images are only loaded as the user scrolls down the page, further enhancing page speed.

5. Middleware & Edge Functions

Next.js also supports middleware and edge functions, which allow you to execute code before a request is fully processed by your server or application.

  • Middleware: This lets you perform tasks like user validation, session management, redirects, or authentication before a user accesses a page. This ensures that important logic is handled before the page is served, without adding complex code to the page itself.
  • Edge Functions: These functions execute code closer to the user, at locations near the server, reducing response times and improving app speed. This is especially helpful for users who are far from the main server.

Middleware and edge functions provide more control over request handling, enabling safer, more efficient, and responsive application development.

Read more: What Are the Characteristics of a Good Website? Find Out Here!

Why Is Next.js a Developer Favorite?

Next.js has become one of the most popular frameworks among web developers because it meets modern web development needs—from performance optimization to ease of use and scalability. Here are some reasons why developers love Next.js:

  • High Performance and SEO-Friendly
    Next.js supports server-side rendering (SSR) and static site generation (SSG), which allows pages to load faster and be easily indexed by search engines. This is crucial for improving site performance and SEO rankings, especially for public websites like blogs, news portals, and e-commerce stores.
  • More Efficient Development
    With its automatic file-based routing, developers don’t have to spend time writing complex routing configurations. Just create a file in the pages/ folder, and the route is ready to go. This speeds up the development process and reduces code complexity.
  • All-in-One Framework
    Next.js supports full-stack development within a single project. This means that the frontend and backend can be built in one place. You can create APIs, set up server logic, and build the user interface—all in an integrated and consistent environment.
  • Optimized Image Performance
    Next.js provides an <Image/> component that automatically optimizes images in terms of size, quality, and loading method (lazy loading). This ensures a faster, more seamless experience, particularly on mobile devices.
  • Backed by a Strong Community and Industry Support
    Developed by Vercel and backed by an active open-source community, Next.js continues to receive regular updates and improvements. Big companies like TikTok, Hulu, and Nike also use Next.js, proving that its technology is reliable for large-scale projects.

When Is Next.js the Right Choice?

Next.js is a highly flexible framework that’s suitable for various types of web projects that need high performance, scalability, and efficient development. However, not all projects require the complex features that Next.js offers. Before choosing Next.js, it’s important to consider the type of project you’re working on. Here are some examples where Next.js shines:

  • Personal Blogs or Online Media
    Next.js is ideal for projects like blogs or news websites because it supports Static Site Generation (SSG), which makes pages load faster and more efficiently. With better SEO capabilities, websites like these are easier to find on search engines, which is crucial for attracting more readers.
  • E-commerce Stores
    E-commerce sites need speed, the ability to handle many products, and, of course, SEO optimization. With Server-Side Rendering (SSR) and Static Site Generation (SSG), Next.js allows product and category pages to load quickly and stay up-to-date, enhancing user experience and boosting sales conversions.
  • Internal Company Dashboards
    For internal applications like management dashboards or team collaboration tools, Next.js offers API Routes to easily integrate backend functionality within the same project. This reduces the need for separate servers and lets developers focus on the features that matter most to the internal team.
  • Portfolio Websites
    If you’re a designer, developer, or any other professional looking to showcase your work, Next.js is perfect for building portfolio websites. With Static Site Generation (SSG), your portfolio pages load quickly and are SEO-optimized, making it easier for potential clients or recruiters to find your work.
  • SaaS (Software as a Service) Applications
    For SaaS applications that require real-time interactions and API integrations, Next.js makes it easy to build full-stack applications. API Routes and server-side rendering ensure your data is always up-to-date, and your application runs smoothly.

Can You Learn Next.js and Build a Website Yourself?

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How to Design Website for Business | Website Development Service in Bali | Digital Agency Services in Bali | Juara Production

Absolutely! It’s very possible to learn Next.js and build your own website. Next.js is designed to help developers create fast, efficient, and SEO-friendly applications. If you already know the basics of HTML, CSS, JavaScript, and maybe a little bit of React, you can start learning Next.js by working on small projects first.

However, keep in mind that while Next.js is beginner-friendly, mastering its advanced features like server-side rendering (SSR), static site generation (SSG), and API routes requires time and focus. You’ll need to spend time understanding React first, then dive deeper into Next.js-specific concepts. Additionally, you’ll need to get comfortable with supporting tools like Node.js, npm, or git.

If you enjoy the learning process and have the time to dedicate, building a website with Next.js can be a rewarding experience. There are plenty of documentation and tutorials available to help, and the Next.js community is very active.

However, if you prefer to focus on other aspects of your business or don’t have enough time to dive deep into Next.js, using a digital agency could be a more efficient choice. Experienced digital agencies like Juara Production can help you build a professional website using Next.js tailored to your needs and goals. We specialize in every aspect of web development, from design to server management to SEO optimization.

By working with a digital agency, you don’t have to worry about the technical details and can focus on growing your business. Juara Production, for example, has a team of experts who are skilled in developing websites using Next.js and will provide long-term support after your website goes live. This ensures you get the best results without getting bogged down by the technical complexities.

Read more: What is the Difference Between a Website Developer and a Website Designer?

Get Your Website Developed with Juara Production!

Next.js is a powerful framework for building modern, fast, and SEO-friendly websites. With features like server-side rendering (SSR), static site generation (SSG), and API routes, Next.js allows you to create high-performance websites that provide an excellent user experience. However, learning it and mastering all its features can be a challenge, especially if you’re just starting. It takes time and a deep understanding of the framework to fully harness its potential.

If you want to develop an impressive website without getting stuck in time-consuming learning, using Juara Production services is the right choice. We are digital agency specializing in website design and development using Next.js. Their professional team will help you design and build a website that meets your business needs, ensuring every feature works optimally and delivers a remarkable user experience.

Don’t hesitate to reach out to Juara Production and start building the website of your dreams with the latest technology. Click here for a free consultation and take the first step towards a faster, more efficient website that users can access easily from anywhere!

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