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Redefining Macau: Beyond the Casino Lights

How Juara Production partnered with Joe Taslim to transform Macau’s tourism narrative for Indonesian travelers

In 2020, when the world stood still, we embarked on an ambitious journey. Juara Production, led by visionary founder Agung Afif, was chosen by Macau Tourism to spearhead a groundbreaking campaign—to showcase Macau’s hidden treasures beyond its glittering casinos to Indonesia’s 270 million potential travelers.

The Challenge That Changed Everything

Macau had a perception problem. Known primarily for its casinos, the city’s incredible cultural heritage, adventure attractions, and culinary wonders remained hidden from Indonesian tourists. The government needed more than just a campaign—they needed a complete digital ecosystem transformation.

Enter Juara Production. Together with MacauIndonesia and Indonesia’s largest marketplace platform, we assembled a dream team. At the forefront: Joe Taslim, Indonesia’s international action star, whose adventurous spirit perfectly embodied the new Macau we wanted to showcase.

Our mission was clear: Create a full integrated digital ecosystem that would reveal Macau’s authentic soul—from the world’s tallest bungee jump at Macau Tower to UNESCO heritage sites, from Michelin-starred restaurants to hidden cultural gems.

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Bringing Your Brand to Life Through Cinematic Excellence

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Bringing Your Brand to Life Through Cinematic Excellence

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