Juara Production x Experience Al Ula

Photography, Videography

In January 2020, Juara Production, represented by our founder Agung Afif,  was invited by the official Ministry of Tourism Saudi Arabia to promote Al Ula, a city that embodies Saudi Arabia’s rich heritage and visionary future. Once known as “The Cursed City,” Al Ula has transformed into a symbol of resilience, growth, and opportunity. Through our lens, we captured the ancient wonders of this UNESCO World Heritage site, showcasing its transformative role in reshaping the Kingdom’s tourism industry. Al Ula’s rich history, combined with Saudi Arabia’s forward-thinking Vision 2030, marks a new era of cultural pride and sustainable tourism.

Our team of cinematographers, photographers, and creative directors worked tirelessly to capture Al Ula’s unique blend of ancient history and modern innovation. Through cinematic videos, we showcased the city’s transformation, positioning it as a premier cultural and luxury destination for both travelers and investors.

The campaign successfully highlighted Al Ula’s transformation, emphasizing its cultural significance and its potential as a hub for future growth. We worked with top influencers and media outlets to share the story of Al Ula with a global audience, showcasing its authenticity, purpose, and vision. This collaboration, along with support from the Ministry of Tourism, further highlights Saudi Arabia’s commitment to preserving its heritage and developing world-class tourism experiences.